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The Propcast

Sep 21, 2021

In this episode The Propcast talks to Serene Al-Momen from Senseware, and Sara Anzinger from Measurabl, to discuss those famous three letters that everyone loves talking about -the ESG - and how technology can really play a part in not only assisting the climate crisis but helping to reduce it. We also find out what changes in the adoption of real estate technology they have been seeing, and some future trend predictions. 


Key Insights From This Episode



  • Starting a business is never a straight line – Serene Al-Momen
  • There's outsized impact and therefore outsized opportunity in terms of transforming the built environmentSara Anzinger
  • The action piece is about implementing solutions that are going to help decarbonize the industry and both protect and future-proof from transitional and physical climate risk – Sara Anzinger
  • We believe that getting real time data versus data after the fact is really important to affect real changeSerene Al-Momen
  • What we're really seeing is this push for decarbonizing the life cycle of real estateSara Anzinger
  • 80% - 90% of all buildings that will exist in 2050 already exist todaySara Anzinger
  • Commercial estate is one of the largest asset classes in the world, but less than 1% of CRE space is digital or digitisedSerene Al-Momen
  • Within Europe there's a lot of awareness and prioritisation of sustainabilitySara Anzinger
  • We're seeing the move towards real estate as a service is a big trend, which requires more digitisation than what's available out thereSerene Al-Momen
  • I'm excited for us as a society to continue to move into a world where energy environment, sustainability and tech intersect. And I believe that bringing these sectors together will not only be better for the world, but will also be better for our bottom lineSerene Al-Momen



About Our Guests

Serene Al-Momen

Serene Almomen is the CEO and co-founder of Senseware, a complete IoT technology stack that provides modular connectivity for digitization of assets in the physical environment. Serene holds a Ph.D. degree in IT and is a certified PMP, SCM, ITIL, and SCJP. Before Senseware, Serene spent over 11 years managing large, mission critical projects overseeing teams as large as 40 people and managing an annual budget of at least $10M. She has a track record of delivering projects on time and budget and growing revenue by an average of $1M a year. She is an expert in self-managed and control systems, and Serene has been recognised by Forbes as heading up one of their Top 50 Women-Lead start-ups.


Sara Anzinger 

Sara is a seasoned finance and business development professional at the forefront of sustainability. She has rich experience in strategy and product development, global and cross-sector project management, investor and lender engagement on ESG. Sara is a  Fundamentals of Sustainability Accounting (FSA) Credential-holder and MSc in International Finance. She is responsible for Measurabl's capital markets line of business, which includes development of business models, GTM strategies, and engagement with banks and lenders, insurers, indirect investors (LPs), and ratings agencies.


About Our Host

Louisa Dickins 

Louisa started her career in property working at a well-known estate agency in London. Realising her people skills, she moved over to Lloyd May to pursue a career in recruitment. She now is a Director at LMRE, who are a specialist recruitment firm driven by PropTech and recruitment professionals, and Louisa oversees their 5 core areas. Louisa co-founded LMRE and provides a constructive recruitment platform to the new disruptors in real estate. Louisa is also on the board of Directors at UK PropTech Association (UKPA).

About LMRE 

LMRE believe there is a better way to recruit. LMRE focus on a more comprehensive, client led focus delivering exceptional talent to the place at the time. They are passionate about the industry and passionate about people's careers. LMRE spend time with each client to become and an extension of the business, and their transparency and core values help them grow with the sector. LMRE simplify recruitment and innovate with our clients and evolve the people driven, PropTech community.


Resources Mentioned

LMRE website 

Senseware website 

Measurabl website 


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