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The Propcast

Dec 15, 2021

In this week's episode of The Propcast, Louisa speaks with Vincent-Charles Hodder and Sara Maffey from Local Logic. They talk about how AI can be used to build better cities that support sustainability and create great lifestyles for their residents. Vincent and Sara explain how the AI can help developers make their investments more profitable by understanding the data that exists outside the four walls of their buildings.

Companies Mentioned:

Shout Outs:

Key Insights From This Episode: 

  • We're essentially trying to quantify everything outside the four walls of any assets to optimise profitability, sustainable. And we think that by leveraging that data, we're enabling data-driven decisions, which ultimately will enable us to, make better decisions as to what should be built, where, and making sure that what is currently being built in our cities actually works for the people that live in them. - Vincent
  • [Local Logic] was such a great solution for everything that I'd been looking for. The idea of actually using data to quantify objectively, something that you know is so often described using gut feel or personal opinion by the brokers and various stakeholders in commercial real estate. - Sara
  • Everything outside of the four walls of that asset has huge repercussions on the value of the asset, but also on what that asset enables people to do or the lifestyle that enables people to have. - Vincent
  • We were able to look at leading indicators relating to location, and it enabled us to de-risk an investment that otherwise we wouldn't have been able to de-risk and we wouldn't have done. - Vincent
  • There's a huge, huge push to think about sustainability. And I think there's two major components that are currently being looked at, the first one is kind of the operation of the building. And then the materials that are being used to actually build. - Vincent
  • I think there's a huge opportunity for developers to actually minimize carbon emissions by. building denser communities, by making sure that the day-to-day amenities are actually within a reasonable distance...this is something that we're seeing a lot of developers take on. - Vincent
  • If we keep building car-centric communities, I think we're not going to be able to hit the targets that we've set as a society when it comes to emissions. - Vincent
  • There is a demand from investors to start getting into more sustainable reporting and our ability to actually use data to help tell that story, I think is going to be really important. - Sara

Startups, Construction, Artificial Intelligence, Green Solutions

About Our Guests:

Vincent Charles Hodder

Vincent is the CEO and co-founder of Local Logic, a location intelligence company that digitizes the built world for consumers, investors, developers and governments - delivering unrivaled clarity and actionable insights capable of creating more sustainable, equitable cities. Passionate about cities, tech, and how they can work together to change how our cities are built, Vincent has always been at the intersection of Urban Planning and Real Estate. Prior to co-founding Local Logic, Vincent co-founded a real estate and urban planning consulting firm and gained real estate experience working for a real estate development firm as well as a public affairs firm. Vincent has a B.A. in Finance from HEC, and studied Urban Planning at McGill University.

Sarah Maffey

Sara Maffey is the Head of Industry Relations at Local Logic, a location intelligence company, where she combines her passions for real estate development and placemaking with data analytics and PropTech. She is responsible for building Local Logic’s brand, product exploration and driving the company’s growth across the U.S. and Canada. Sara has deep experience throughout the built environment lifecycle. She previously served as the Managing Director of Placemaking and board member at commercial real estate services firm Transwestern, where she led the repositioning of major commercial assets. Her career also includes running her own consulting firm, Edgewood Strategies, and stints with real estate brokerage Cushman & Wakefield, the Federal Reserve Bank of Atlanta, the New Jersey Economic Development Authority, and a Presidential Management Fellowship with the U.S. Department of Commerce during the Obama Administration. Her career began in project management at Turner Construction in New York City. Sara holds a Master’s in Business Administration degree from Yale University and a Bachelor’s degree in Urban Design and Architecture from New York University. 

Company Summary

Local Logic is a location intelligence company. We built a digital twin of cities, quantifying the built world using data and AI to interpret the $217T real estate market throughout the US and Canada. We believe our understanding of cities, from predicting macro development patterns to describing the micro experience of specific neighborhoods and sites, gives our users the ultimate edge. Local Logic delivers sophisticated location insights through webtools, APIs, one-click reports and a data analytics platform depending on your needs.

About Our Host

Louisa Dickins

Louisa started her career in property working at a well-known estate agency in London. Realising her people skills, she moved over to Lloyd May to pursue a career in recruitment. She now is a Director at LMRE, who are a specialist recruitment firm driven by PropTech and recruitment professionals, and Louisa oversees their 5 core areas. Louisa co-founded LMRE and provides a constructive recruitment platform to the new disruptors in real estate. Louisa is also on the board of Directors at UK PropTech Association (UKPA).

About LMRE

LMRE believe there is a better way to recruit. LMRE focus on a more comprehensive, client led focus delivering exceptional talent to the place at the time. They are passionate about the industry and passionate about people's careers. LMRE spend time with each client to become and an extension of the business, and their transparency and core values help them grow with the sector. LMRE simplify recruitment and innovate with our clients and evolve the people driven, PropTech community.