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The Propcast

Apr 28, 2021

Summary: In this episode the Propcast talks to Jade Francine from WeMaintain and Deborah Fritz from MYRE about French PropTech.
The Propcast by Louisa Dickins, Co-Founder of LMRE the leading Global PropTech recruiter, is brought to you in partnership with CREtech and ReimTech. This show will focus on connecting the Proptechs, real estate funds and VC’s globally…and get everyone talking about innovation of the build to rent environment.
About Our Host
Louisa Dickins 
Louisa started her career in property working at a well-known estate agency in London. Realising her people skills, she moved over to Lloyd May to pursue a career in recruitment. She now is a Director at LMRE, who are a specialist recruitment firm driven by PropTech and recruitment professionals, and Louisa oversees their 5 core areas. Louisa co-founded LMRE and provides a constructive recruitment platform to the new disruptors in real estate. Louisa is also on the board of Directors at UK PropTech Association (UKPA).
About LMRE
LMRE believe there is a better way to recruit. LMRE focus on a more comprehensive, client led focus delivering exceptional talent to the place at the time. They are passionate about the industry and passionate about people's careers. LMRE spend time with each client to become and an extension of the business, and their transparency and core values help them grow with the sector. LMRE simplify recruitment and innovate with our clients and evolve the people driven, PropTech community.
About Guests
Jade Francine
Jade is the co-founder and COO of WeMaintain, the tech-enabled lift maintenance company radically and rapidly transforming the market. Jade spent five years studying and working in Hong Kong, Beijing, Shanghai and Bangalore before returning to France to launch WeMaintain. WeMaintain gives building managers a high-quality service that combines the technical skills of lift engineers with the agility and predictive power of its own proprietary technology. WeMaintain uses digital technology to empower lift engineers and customers, and believe that technology should serve people, not the other way around. At the centre of our philosophy is the belief that “we rise by lifting others”. 
Deborah Fritz
Deborah comes from a background of real estate and corporate finance and after working for nearly 10 years in management control at UBS, Deborah became the CFO of the real estate investment fund US speaking Capital Partners in France. After that, she decided to model the asset management tool that was lacking and as a result cofounded MYRE in 2016. MYRE is the real estate data management solution for asset managers, this solution optimises performance of assets and initiates a profound transformation of collaboration between teams. Deborah holds three master's degrees on modelling applied and Economics and Management, Banking Management Control and Ecometrics.
Resources Referenced
LMRE website
UKPA website
WeMaintain website
MYRE website 
Insights From This Episode
  • If we trust in ourself, and if we're convinced that we have the good idea we need to go forward and push all the doors, the doors are now open to woman definitely – Deborah Fritz
  • Mostly customers are not satisfied by the current situation. They want innovation, they want data they want transparency, reactivity. So you have to make sure that the product can answer such needs – Jade Francine
  • It's important to have strong clients that can talk about it (your product) as they are your best PR – Deborah Fritz
  • We have a very strong diversity, not only in terms of women but ages, backgrounds, nationalities and this is also how you can change the industry – Jade Francine
  • I think real estate is right now reinventing itself – Deborah Fritz
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