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The Propcast

Nov 2, 2021

In this week’s episode of the Propcast, Louisa speaks with Brad Hargreaves, CEO and Founder of Common, a residential brand creating a better kind of multifamily property manager through innovations in technology, design, and operations. This episode covers the differences between the UK and US rental markets, and how co-living has taken off in US markets and what this might mean for the market in the UK and Europe.

Companies Mentioned:




Shout Outs




Key Insights From This Episode

  • Our thoughts around value proposition for the customer have always been for co-living for micros in particular, have always been really centered on affordability. Community is important. It's a great value add. The experiences is key. But if you're not offering real value it's going to be very difficult to scale. - Brad Hargreaves


  • There are certainly ways where Europe is ahead of the US I would say, in terms of liberalising zoning and, allowing more innovative, mixed operations and mixed uses. - Brad Hargreaves


  • I read this the other day and I think it maps perfectly to the real estate industry, is that you generally overestimate what you can do in a year, but underestimate what you can do in 10 years. And I think that speaks incredibly true to the real estate industry, which is not fast moving. But when it moves, it can do tremendous things. - Brad Hargreaves

  • I would encourage anyone getting into real estate to really take the long view of it. It is an industry that rewards the long view. - Brad Hargreaves

co-living, capital, affordable housing, shared housing, multi family, build to rent

About Our Guests

Brad Hargreaves

Brad Hargreaves is the Founder and CEO of Common, the nation’s leading residential brand that designs and manages multifamily apartments with more than 6,000 residents in over 10 markets across the country. Before founding Common in early 2015, Brad was the co-founder of General Assembly, a global education institution with campuses in more than 15 cities worldwide. As part of the General Assembly founding team, Brad led the growth of the company's education business from its launch in 2011 into a global institution with over a dozen campuses. Most recently, he was a Venture Partner at Maveron, General Assembly's lead investor. Brad has been named to Ernst and Young’s 2020 “Entrepreneur of the Year” award; Vanity Fair’s “The Next Establishment”; Business Insider’s “Silicon Alley 100”; and Crain’s 2017 “40 Under Forty.”

Common is a residential brand creating a better kind of multifamily property manager through innovations in technology, design, and operations. Common delivers exceptional experiences for renters across twelve cities and nearly 7,000 units in coliving, microunit, and traditional apartments. They are the preferred choice for both residents looking for a stress-free and all-inclusive living environment from a trusted brand, and for real estate owners seeking reliable, above-market returns. The Common platform also includes workforce housing management brand Noah and family-first operator Mily. With over 20,000 units signed and under development and over $110 million in venture capital investment, Common is expanding into 22 cities across the world. To work with us, visit our partners page or follow us on instagram at

About Our Host

Louisa Dickins

Louisa started her career in property working at a well-known estate agency in London. Realising her people skills, she moved over to Lloyd May to pursue a career in recruitment. She now is a Director at LMRE, who are a specialist recruitment firm driven by PropTech and recruitment professionals, and Louisa oversees their 5 core areas. Louisa co-founded LMRE and provides a constructive recruitment platform to the new disruptors in real estate. Louisa is also on the board of Directors at UK PropTech Association (UKPA).

About LMRE

LMRE believe there is a better way to recruit. LMRE focus on a more comprehensive, client led focus delivering exceptional talent to the place at the time. They are passionate about the industry and passionate about people's careers. LMRE spend time with each client to become and an extension of the business, and their transparency and core values help them grow with the sector. LMRE simplify recruitment and innovate with our clients and evolve the people driven, PropTech community.